THE SUN – More than three in five images relating to beauty in online content feature women who are white, slim, have long hair and are wearing make-up, according to new analysis by Plenty of Fish and social psychologist Dr Sandra Wheatley who looked at 1,455 images from 67 of the largest-reaching online media and content outlets in the UK. It comes after a POF poll of 2K adults found that despite a spotlight on diversity and representation over recent years, more than a third (35%) still don't see themselves reflected in cultural content, media and advertising. The study also found 21% of adults have felt judged by others for dating someone who does not conform to stereotypical notions of beauty, with 27% admitting this has impacted their decision to date them. 41% have even turned to the extremes of altering the way they look in real life and online to conform to society's standards. After banning heavily filtered photos across its platform in 2019, Plenty of Fish is launching the 'Pretty Clever Plan', created in partnership with Dr Sandra Wheatley, to help dispel beauty biases and combat societal privileges.
by Richard Jenkins
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