BUSINESS INSIDER – Hinge has hired Coca-Cola and Spotify marketing vet Jackie Jantos as its CMO. Jantos will broaden Hinge's appeal among GenZ and LGBTQ+ daters. She will also oversee international expansion into markets like Germany, France, and Sweden. She was most recently CMO at data privacy and management company Dashlane. Jantos succeeds Nathan Roth, who was Hinge's CMO between 2018 and 2021. The app plans on increasing its multi-million marketing budget by 25% compared to 2021, according to the new CMO.
by Tanya Dua
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