OPTUS SPORT – Fitafy is a new niche dating app designed for fitness like-minded singles. The app allows users to select their potential matches by filtering their lifestyle, diet and workout habits. Fitafy is the brainchild of two mates from Perth, Stephen Mansfield and Cem Miral, who ironically met at their local gym. The pair combined their marketing and computer science backgrounds to create an app for singles seeking like-minded, healthy and active people to share their lives or just a workout. "We've found that people are not just after finding a relationship, but also training partners as well," says Cem Miral. The app recently launched in the UK and is preparing to take on the US.
by Amy Willmott
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Mark Brooks: This is almost the niche that isn't. Most singles are interested in being fit these days, and are interested in dating someone who is interested in being fit, and hot. 🙂