See full article at PR Newswire
Mark Brooks: The Real Me has purpose-built a product for the dating space. Contact neil@therealme.com to add this service and revenue stream to your dating app. 😉 (The Real Me are a sponsor, I should note. …We only work with best-in-class vendors who are committed to our industry.)
INSIDER – Gary Swidler, Match Group's CFO and COO, said summer 2022 could finally be "that summer of love." Swidler made the comment during an earnings call, but clarified his projection in the Q&A. He said that Match Group anticipates daters to return to pre-Omicron habits, but not pre-pandemic behaviors once Omicron's impact fades.
Quick links to today's dating news headlines.
Quick links to today's dating news headlines.
RHODEISLANDINNO – Filteroff is a dating app that schedules users for a 90-second video chat after with each other. Users can give each other a "thumbs up”" or "thumbs down" afterward. If they both like each other, they can chat, schedule calls or meet in person. Since its launch in 2020, Filteroff has spread to New York City, London and Los Angeles. The app has hosted ~7K virtual events in under two years and is starting to spread into other markets. Next month, the company is hosting the first virtual date night with residents in Rhode Island.
THE STREET – Match Group provided some color for the company's metaverse ambitions in its Q4 earnings call. Instead of swiping right or left, digital avatars will be interacting with each other. Daters will be able to strike up a conversation with other avatars in the room, tap on info to check out full profiles and message them. Hyperconnect purchase will fuel metaverse ambitions.
ABC11 – That's how much one study is estimating Americans will lose to romance scams in 2022. With Valentine's day right around this corner, now is the time scammers will up their game and target those looking for love. Comparitech, an online security website broke down these crime statistics, and in North Carolina, ~$23M was lost to romance scams in 2021. The company claims, due to the COVID pandemic, the number of people getting caught up in romance scams is only getting worse. The group estimates a 59% increase in the number of romance scams by the end of this year, compared to last year.
TBP – Consumers are expected to dole out $23.9B on Valentine's Day spending, up 9.63% from last year, according to the National Retail Federation (NRF). It is expected to be the second-highest year on record for Valentine's Day spending behind the $27.48B spent in 2020. Average spending is expected to be $175.41 per person this year, up from $164.76 average spend a year ago.
INDIANWEB2 – Betterhalf.ai, Indian matrimony app, is adding a feature through which users can hire a Human Matchmaker through the app. The matchmaker would be personally involved throughout the process and will help the users with handpicked profile shortlisting and personalised partner search.
STANFORD GSB – A few strategic changes to dating apps could lead to more and better matches, a Stanford GSB professor finds. "Ten years ago, I was just starting my PhD, and so many of my classmates were avid users of online dating apps," says Daniela Saban, an associate professor of operations, information, and technology at Stanford Graduate School of Business. "I would often joke, 'Oh, if I were behind this app, I would do this differently, and I would do this other thing differently." Now, Saban has the research to back up her recommendations. In two recent papers, she investigates how design choices on dating apps affect their users' success connecting with potential partners.
by Katie Gilbert
See full article at Stanford GSB