DIGIDAY – The U.S. Supreme Court's decision to overturn its landmark ruling on Roe vs. Wade has companies working through navigating how to address abortion rights, but OKCupid is already centering its marketing strategy around the topic. OKCupid sent in-app notifications to all U.S. users encouraging them to donate to Planned Parenthood. It also plans on supporting the organization's corporate day of action on July 13 by shutting down the app for several hours and encouraging users to join a "virtual walk-out." OKCupid first began partnering with Planned Parenthood in 2017 by creating a profile badge for users who want to show their support to the organization.
by Marty Swant
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