INDIAN EXPRESS – SwoonMe, a dating app that started in July 2021, is focusing on avatars and audio. Tanvi Gupta, SwoonMe's co-founder and former Meta employee, said the aim is to build "a platform where users can connect, with 'Avatars' being their primary medium of identity." Once the profile is created, the app will guide a user with prompts on how to record an audio introduction. This audio snippet or description is another critical part of the profile on SwoonMe app. Two users must have sent a certain number of 'audio' messages before the text chat option opens. Launched in India in January this year, the app already has 25K monthly active users.
by Shrupti Dhapola
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