WALL STREET JOURNAL – A decade into the dating-app era, many apps have switched from free to "freemium" models, offering paid subscriptions and a la carte features that are meant to improve the odds of finding a match. The most popular dating apps all offer paid memberships that can run from $12 a month to $600 a year. Dating app executives say that while paying isn't necessary to find a match, paid features can help users save time and find connections more easily. The free version of Hinge has a limit on the number of likes each user can send and displays blurred photos. The paid version offers users unlimited likes and clearly displays the profiles of users who like them. Another common add-on is a "boost," where a user's profile is shown to more people in a set period. Tinder has 10.9M paid users to date and is currently at work on a new paid feature, says Faye Iosotaluno, the company's COO.
by Lane Florsheim
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