FAST COMPANY – Burned out on dating apps, singles are turning to Facebook's private Groups. Depending on the group, users will share pictures of themselves or of a friend who is looking for a relationship, and then will field the responses. Date Him New York, for example, has amassed 2K members since its creation in August.
Month: October 2022
ZiP Launches Video Dating App to Eliminate Catfishing
ESSEXMAGAZINE.CO.UK – ZiP Video Dating app has launched with a promise of 'what you see, is what you get' – via in-app video profiling designed to combat 'catfishing'. New users are asked to record a 15 second video message. The video profile is mandatory, and users cannot access any other users profiles without completing their own. After 6 months of use, ZiP will prompt a video profile refresh, and deletion of inactive users.
Bumble Ad Shows the Excitement of a New Relationship
THE DRUM – Bumble has released a campaign that highlights the rush of excitement that happens when chatting with someone new. Titled 'Find That Feeling,' the short ad follows the journey of a young woman and man who match on Bumble. Created in collaboration with 72andSunny Amsterdam, the campaign has been rolled out in the UK and Germany, with a further eight countries launching from next week, including France, Spain, the Netherlands, Austria, Switzerland, Israel, Australia and New Zealand.
Dr Haluk Akin (Pembe Panjur) – Managing Multiple Dating Products With a Unified Technology Perspective
LTR – Dr. Akin is an operations research analyst and web expert. He's developed complex operations research projects for the US Navy and a Fortune Global 50 company. He's also worked for top Turkish social networks, and e-commerce companies on web analytics, and large-scale SEO. Pembe Panjur is Turkey's meaningful relationships dating service. Launched in 2010 it now has 6M+ users. It uses scientific matching with 60+ socio-economic questions and 60+ personality questions. Dr. Akin noted the solution to technical, financial & other problems with managing multiple products/brands that he does with his team in Pembe Panjur: (1) A unified technology that has fewer languages and fewer server types (2) An automated code build process and (3) A simplified code deploy process.
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The June LTR was kindly sponsored by RealMe, vPaaS by Meet Group, FaceTec, OneRep, and Courtland Brooks
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Grindr Faces Boycott After Gay CEO’s Right-Wing Tweets Are Revealed
ADVOCATE – The tag #DeleteGrindr is trending after new incoming CEO George Arison previously tweeted he was a conservative who supported some of the positions of then-President Donald Trump, Florida Governor Ron DeSantis, and Virginia Governor Glenn Youngkin. Arrison, who is openly gay, starts his new job on October 19. Arison came to Grindr from e-commerce marketplace Shift Technologies where he was CEO and co-founder. "George is an out gay man, proudly married to his husband and the father of two children," Grindr said. "George is passionate about fighting for the rights and freedoms of LGBTQ people around the world."
Real World Dating Industry Conferences
OPW – Why should you go to a real-world dating industry conference? There's still a risk of picking up covid, and you're busy. I get it. Howver, after attending and speaking at over 50 iDate conferences around the world, over the years, I'm still as committed as ever to journeying out to see YOU. I would say the #1 reason is, it's just so nice to visit with peers, take in a beverage or three, and chillax with fellow dating industry peers. We get to know each other, find alliances, and get to learn and share and give our businesses an edge, over time. Nothing quite replaces in-person meetings. Sure, the LTR online conferences are nice. Those keep us going, but it's nice to see you in-person and have some face time a few times a year, IMHO.
Here's the next couple of in-person conferences to consider.
IDEA SUMMIT – The next CEO-focused gathering is in late November at the happn HQ in Paris, hosted by the CEO of happn and I, and will fill up by tomorrow, going to a wait-list.
GDI San Francisco – Our friends at GDI are hosting an industry-at-large gathering on Thu 20th October. $399 for 2 tix are available here.
Luxy Launches New Event “Blind Box Dating” Based on Voice Messages
Blast From the Past: 13 years of Weekly Newsletters
OPW – Who remembers the iDate conferences? iDate ran from 2005 to 2020. We powered a weekly newsletter for 13 of those years for iDate. See those 686 weekly newsletters at OnlinePersonalsInsider.com. The very same team still runs OnlinePersonalsWatch.com (a.k.a. OPW.news).
At this stage, I think OPW is becoming quite an unusual resource for researching the dating industry, going back to 2004. See the hundreds of companies we've tracked since OPW started in 2004. When it comes to faithfully summarising the daily dating industry news, we've got you covered.
DateFit Partners With Crunch Fitness
OPW – In September Datefit inked a partnership deal with Crunch Fitness. The deal includes social media collaborations, on-premise marketing, and Datefit advertising on screens throughout 100+ Crunch locations in Florida, Georgia, and Texas. These locations have 3m+ daily check-in's daily and draw a young hip fitness-loving crowd. Datefit Ambassadors (influencers) get free membership to Crunch Fitness in exchange for social promotions. Datefit has 800+ Fitness Ambassadors ("Datefit Athletes") that promote both Datefit and Crunch. Crunch Fitness is a fastest-growing gym chain with 400+ locations and is slated to open 600 more locations within 3 years. Datefit Founder/CEO Steven Macecevic said "Living a fit and healthy lifestyle is becoming more and more important to young singles. Crunch and Datefit are both thriving young brands, it only makes sense for us to partner and create the best experience for singles nationally."