THE DRUM – 63% of singles 18 to 25 find info on ballots overwhelming. Tinder partnered with BallotReady to launch a new 'Election Center' tool in the Tinder's 'Explore' page. Singles can register to vote, locate polling stations and see local ballot measures.
In 2020, Grindr launched its 'Voting is sexy' campaign. After the Roe v. Wade ruling, Tinder added an option for singles to disclose if they are pro-choice or not on their profile and a promotion to support Bansoff.org, a campaign for abortion rights. In September, Tinder launched an initiative to support the "Respect for Marriage Act," for same-sex and interracial marriage federal government recognition.
by Audrey Kemp
See full article at The Drum
Mark Brooks: What do you think of this? An overstep for dating apps, or good civic duty (and sound brand-building)?