BLOOMBERG – Hinge sees new opportunity for fast-growing Gen-Z users. Meanwhile, Tinder is testing user interest in new $500 monthly plan. Hinge has a $35 a month offering. The new $50-$60 price offering will be introduced globally in Q1 to offer "highly motivated daters" enhanced features to boost their exposure. The people that subscribers "like" will be seen faster by other users and the offering will provide better recommendations of profiles Hinge thinks the user will be most interested in.
by Michael Tobin
See full article at Bloomberg
Mark Brooks: Many years ago POF tested its first paid offering. For $6 a month, users could get a big round badge on their profiles saying 'serious dater.' That was it. No other benefits. It did well. On the whole, we're leaving money on the table, and users with more money and motivation, and less time, will spend considerably more.
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