DATA.AI – Live video streaming is creating a new economy – providing opportunities for live entertainment and direct creator compensation. The market's top 25 live video streaming apps supported a $3.8B economy in 2021. The Meet Group is a leading player. Its Livebox connects brands with ~1M creators and a potential audience network of ~30M global users every month. The company says it produces more minutes of video per day than Netflix has in its entire catalog. The Meet Group is active in both the B2C and B2B app spaces. The Meet Group relies heavily on in-app and industry-wide data insights to stay on top of its strategy in such fast-moving markets. The company works closely with data.ai. "Understanding how we compare in terms of retention, visibility, downloads, active users, ratings, and creativity is the best way to grow, innovate and meet emerging customer needs," says Catherine Connelly, co-founder and SVP of Marketing at The Meet Group.
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