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Month: January 2023
Match Group to Offer in-app Tips on Avoiding Scams
TECH CRUNCH – Match Group is introducing in-app messages and email notifications to give users tips on preventing being scammed online throughout January. But Match said it would continue pushing these messages to users periodically. The in-app messages will include tips, common behaviors to watch out for, and suggestions such as ensuring matches have their profile picture verified, video chatting with them before meeting in person, and learning to recognize scammer red flags. In 2021, FTC reported that consumers lost $547M. The average reported loss in the U.S. was $186K in 2022, up from $121K in 2021.
Shaadi Launches Live Speed Dating Events
EE – Shaadi, an Indian matchmaking company is launching Shaadi Live, online speed-dating events. Shadi Live will give singles an opportunity to meet ~10 potential matches over a 5 minutes video call each. The event will happen every 10 days and will last one hour.
IRLY, Canadian Dating App, Backed by Cameron Dallas
DAILY HIVE – Social media star and American actor Cameron Dallas is joining IRLY, the new Gen Z dating app, as a co-founder. He is joining a pair of Canadian students Laura Rollock and Connor Rose. The app will allow users to get to know each other through games and video chats. IRLY will have an online pool where users are always going to be matched with someone who is online. Pre-seed money has been raised from top investors like the co-founder of StockX and ex-Twitter executives, among others. IRLY is launching this winter and will be available for download in the App Store and Google Play.
Tinder Finally Wants to Define the Relationship
BLOOMBERG – Match Group was one of the worst performers on the S&P 500 last year, plunging ~70% as investors fretted that the app was losing its mojo. Downloads have declined since 2020, and paid user growth has slowed. Attracting and retaining Gen Z and women is a top priority for Match's new CEO Bernard Kim, who ousted Tinder's management team after taking over in June. Young people are increasingly turning to apps that offer a more progressive dating experience and emphasize more serious relationships. Tinder’s global monthly active users have been flat since the end of 2019, whereas Bumble and Hinge's users have respectively increased 87% and 140% in the same period, according to Sensor Tower data. Tinder still has room to grow. Tinder needs to do a better job attracting Gen Z and women. Male users are thought to significantly outnumber women on Tinder, which doesn't disclose the ratio. Making women feel safer and more comfortable is part of Kim's new strategy.
Ambassador Cruise Line Partners With OurTime Dating App
CRUISE INDUSTRY NEWS – The OurTime dating app offers singles over 50 the opportunity to meet new people, while Ambassador's no-fly cruises are ideal for single travelers. Thus, the two companies partnered to help encourage guests to make new friendships while cruising. Ambassador Cruise Line is giving away two £1K vouchers to OurTime members and 10% off solo cabins until Jan 31.
Dating App Thursday Organizes a Ski-Trip for 1K Singles
LINKEDIN – The dating app Thursday has announced a ski trip for 1000 singles to France on April 15 – 22nd, 2023. ~4K people said they want to come in 24 hours, according to the LinkedIn post of Thursday's co-founder & CEO George Rawlings. Singles can register here. Over 4000 people said they want to come in 24 hours. All registrations will also be entered into a prize draw to win two free places on the trip.
FITFCK – Dating Brand for Gym-Enthusiasts
BODYBUILDING – FITFCK (pronounced "fit-eff-see-kay"), is a fitness dating brand designed to connect like minded gym lovers through IRL fitness dating events and a soon-to-be released fitness dating app. The brand was founded by Jamie Wykes-Hobday, who was dumped just weeks before heading to the stage for a bodybuilding show. FITFCK will be available for IOS and android users in 2023.
Match Group Stock Gained 1% in One Week
