Month: January 2023
How The Meet Group Employs Data to Better Understand Its Competitors
DATA.AI – Live video streaming is creating a new economy – providing opportunities for live entertainment and direct creator compensation. The market's top 25 live video streaming apps supported a $3.8B economy in 2021. The Meet Group is a leading player. Its Livebox connects brands with ~1M creators and a potential audience network of ~30M global users every month. The company says it produces more minutes of video per day than Netflix has in its entire catalog. The Meet Group is active in both the B2C and B2B app spaces. The Meet Group relies heavily on in-app and industry-wide data insights to stay on top of its strategy in such fast-moving markets. The company works closely with data.ai. "Understanding how we compare in terms of retention, visibility, downloads, active users, ratings, and creativity is the best way to grow, innovate and meet emerging customer needs," says Catherine Connelly, co-founder and SVP of Marketing at The Meet Group.
Epic and Match’s Antitrust Case Against Google Heads to Jury Trial
TECH CRUNCH – A date has been set for a trial by jury in a significant antitrust case against Google involving its alleged abuses of power in the Android app market. Fortnite maker Epic Games and Match Group have accused Google of unfairly leveraging its market dominance and harming competition through its Google Play Store terms and practices. The case will now proceed to a jury trial on Nov 6, 2023. Epic Games sued Apple and Google in 2020 when it introduced a direct payment option in Fortnite to its iOS and Android apps, prompting Apple and Google to boot the mobile game from their app stores. Match Group had also sued Google over its Play Store practices, accusing Google of charging developers "exorbitant fees." Google shot back, saying Match just wants to get out of paying for the services it provides the company as part of its platform.
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Muzz Introduces Selfie and Identity Verification From Yoti
YOTI – Muzz (formerly muzmatch) has partnered with digital identity company Yoti. Users are required to take a selfie, which will be analyzed by Yoti's proprietary passive liveness technology, MyFace. Muzz has also integrated Yoti's identity verification technology. Members can verify their identity for free. Muzz will boost the verified profiles, giving these daters a higher chance of connecting with more people.
Shaadi.com Pitches Itself as a Serious Dating Platform in the US, UK, Canada and UAE
AFAQS – The matchmaking segment in India is growing at a fast pace. According to Statista, the market volume of matchmaking will reach $302M by 2027. The revenue will grow at a rate of 0.91% (annually) between 2023 and 2027. And, the number of matrimonial platform users will increase to 29M by 2027. One of the big players in the market is Shaadi.com, which was founded in 1996 by Anupam Mittal. It also operates in Canada, UAE, the UK, and the US. In India, Shaadi positioned itself as a matchmaking service, as families are involved. Globally, Shaadi positions itself as a serious dating platform.
Supporting Women’s Rights Is a Top Priority for Female Daters
OKCUPID BLOG – Fifty years ago, on January 22nd, 1973, the United States Supreme Court legalized abortion in the landmark case of Roe v. Wade. But in June of last year, that landmark decision was overturned, bringing the topic of women's rights back to the forefront. An overwhelming majority of women on OkCupid (87%) are pro-choice. 49% of women on OkCupid say that a difference in opinion about abortion would make them think twice about dating someone.
Hawaya, Match Group-Owned Dating App for Muslims, Is Shutting Down
HAWAYA – Feb 15th is the last day for Hawaya, a Cairo-based dating app founded in April 2017 by four Egyptian entrepreneurs. Match Group acquired Hawaya in Oct 2019. Shutting down Hawaya is a part of Match Group's new strategy for 2023, focusing on growing brands.
Spark Networks Conference Call Introducing CEO Chelsea Grayson on Jan 19
PR NEWSWIRE – Spark Networks SE (NASDAQ: LOV) will host a call introduce Interim CEO Chelsea A. Grayson on Thu, Jan 19 at 4:30pm EST. Ms. Grayson is Spark Networks' first woman CEO. In the past she was CEO of True Religion and American Apparel. On Jan 19th, dial 1-888-349-0106 (US) or +1 412-902-0131 (Int'l) and ask to join the SPARK call or go here.
Hinge Tests $60 Plan for ‘Motivated Daters’
BLOOMBERG – Hinge sees new opportunity for fast-growing Gen-Z users. Meanwhile, Tinder is testing user interest in new $500 monthly plan. Hinge has a $35 a month offering. The new $50-$60 price offering will be introduced globally in Q1 to offer "highly motivated daters" enhanced features to boost their exposure. The people that subscribers "like" will be seen faster by other users and the offering will provide better recommendations of profiles Hinge thinks the user will be most interested in.
by Michael Tobin
See full article at Bloomberg
Mark Brooks: Many years ago POF tested its first paid offering. For $6 a month, users could get a big round badge on their profiles saying 'serious dater.' That was it. No other benefits. It did well. On the whole, we're leaving money on the table, and users with more money and motivation, and less time, will spend considerably more.