LITTLE BLACK BOOK – Naomi Walkland, the VP EMEA marketing at Bumble, discusses what makes a "creative mind" and how to inspire creativity in others. She believes that curiosity is the key to creativity and that creativity can take many different forms. Naomi thinks creativity can be developed and nurtured over time, and she finds time for creativity even as a new mother. The modern world is changing what creativity looks like, and technology like GENIE can democratize opportunities for creatives. Naomi cites the Nike and Tiffany partnership as an example of how two completely different brands can come together and create something new and unique.
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