Melissa Hobley Puts Her Touch on Tinder’s First Global Brand Campaign
Posted on March 9, 2023
MARKETING BREW – Melissa Hobley, CMO of Tinder and former CMO of OkCupid, has overseen Tinder's first global brand campaign called "It Starts With a Swipe," which aims to redefine the app as more than just a hookup site and to promote inclusivity and diversity. The campaign features colorful and dreamlike photography and taglines that celebrate love and diversity.
