PR NEWSWIRE – Hello Group, a leading mobile social and entertainment platform in China, announced its financial results for Q4 and the full year 2022. Q4 revenues decreased by 12.6% YOY to RMB3,212.7M ($465.8M). Q4 Net income was $57.7M, compared to a net loss of $616M in the same period of 2021. Monthly Active Users on Momo app were 94.6M in Dec 2022, compared to 114.1M in Dec 2021. MAU on Tantan app were 18.4M in Dec 2022, compared to 27M in Dec 2021. For the Momo app total paying users was 7.8M in Q4 of 2022, compared to 8.9M for the same period last year. Tantan had 1.7M paying users in Q4 of 2022 compared to 2.5M from the year ago period. Annual 2022 net revenues decreased 12.8% YOY to $1,841.9M for the full year of 2022. 2022 net income was $215.2M, compared to a net loss of $423M during the same period of 2021.
Month: March 2023
Tinder Introduces Relationship Types and Pronouns to Attract Gen Z Users
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Internet Dating Jobs Listing Update – March 2023
OPW – The new Internet dating jobs listing is live on the Internet Dating Jobs blog.
Below see a couple of this month's most interesting offers:
Together Light
Website/App Gamification and Email&Push-Notification Automation Specialist
Bumble
UK Country Manager
Grindr
Chief of Staff
Hinge
VP, Trust, Safety, and Support
Match Group
VP – Risk, Controls & Compliance
Tinder
VP, Communications (Americas)
To see more open positions go here.
Do you have an idating industry job offer which is not included? Please, send it to tips@onlinepersonalswatch.com and we will add it to the list.
Tinder at New Street Research – Online Dating Summit
Dan Salmon: What would you identify as the top unexpected opportunities and challenges when you joined Tinder?
Mark Van Ryswyk: I discovered several low-hanging fruit opportunities at Tinder due to the lack of leadership in delivering them to the market. What surprised me? When you join an organization with a long history, there are often many things you can't do because of that history. However, I found this team to be highly responsive and dynamic.
Faye Iosotaluno: Many people assume that Tinder has been optimizing all along the way for the past 10 years, but that's not entirely true, as we grew so fast. Tinder's focus was mainly on scaling the platform to work in over 190 countries, making Tinder available to every part of the world. Now we see tremendous low-hanging fruit that we are pursuing, and Mark is right that it presents an opportunity.
Dan: How do you plan to appeal to GenZ, women, and the LGBT community?
Faye: We want every person who identifies as a woman to have a terrific experience on Tinder. Many times Tinder is the first app somebody tries when they are dipping their toe into online dating. Tinder aims to be the go-to app for all individuals turning 18 and looking to meet new people, regardless of whether they belong to GenZ or not. Additionally, Tinder is proud to have more LGBTQ+ members than any other mainstream dating platform in the USA and is committed to providing a positive experience for this community.
Dan: Let's move to payers…Do users want different products to pay for?
Mark: Tinder's focus has been on men, who have a higher propensity to spend. Boost and Super Like are helpful, but the company is exploring avenues to increase conversion and paid memberships. Women want more value, such as filtering recommendations and personalized features. Tinder is developing a paid feature called "Just For You" that provides personalized recommendations based on user behavior. This feature is currently being tested in Australia.
Dan: How does Tinder think about testing different things and choosing what to lean into or what to pull back?
Faye: We methodically test new product features by analyzing user data and conducting AB testing. We take a holistic view and prioritize ecosystem health over just maximizing revenue.
Dan: We have had some reports about testing a super-priced premium tier. What can you share on that?
Mark: We are exploring ways to broaden our monetization strategy. We are looking at engaging non-spenders who may be value-conscious or not understand the value proposition. We conducted a smoke test after the acquisition of The League. We saw high engagement from members who were likely high-intent daters, with 70% of them under 30, which reflects our target demographics. The team will continue to explore this opportunity.
Dan: We heard the search for the new CEO has been put on hold. Tell us about that.
Faye: The new Tinder team is working well together and has complementary skills, so the CEO search has been paused to allow the team to focus and deliver their plan. The Tinder culture is healthy, and there is a commitment to the roadmap.
New Study: Having or Wanting Children Influences Age Preferences When Dating
PSYPOST – Men's age preferences for partners are influenced by whether they have or want children, according to a study by the University of Lincoln. Researchers analysed data from 605,743 users of dating site eHarmony UK, finding that men who want or don't have children prefer younger women. Women's age preferences, however, were less linked to whether they had or wanted children. The findings supported evolutionary theories that men and women choose different qualities in a partner based on their contribution to offspring. The study also showed that those with children rated age as less important as a matching criterion.
People Can’t Tell AI-Generated Profiles From Human Ones
KJZZ – A recent study published in the journal PNAS found that people cannot differentiate between AI-generated and human-written text when it comes to self-presentation, such as job applications, online dating profiles, and Airbnb host profiles. The study involved 4,600 participants, and their ability to identify real from fake was roughly that of a coin toss.
Gen Z Likes Dating Friends
by Daniel Cox
See full article at Insider
Mark Brooks: Does this mean social dating is the future? Most dating apps are focused on introducing strangers. Looks like there is a trend toward people seeking love from within their network of friends.
Tinder’s Sign Language Guide to Help Deaf People Find Love on the App
DAILY STAR – Tinder has released a visual guide, in partnership with deaf twins Hermon and Heroda, to teach people basic British Sign Language (BSL) phrases for dating. The move coincides with Sign Language Week and aims to help deaf and hard-of-hearing people find love on the app. Tinder also revealed research showing that 71% of people would not feel confident dating someone who primarily used BSL as a form of communication. Deaf-led charity Deaf Action is offering introductory courses in BSL to support the campaign. The guide includes phrases such as "I like your smile" and "I'm glad we matched."
Bond – New Elite Matchmaking Service
STANDARD.CO.UK – Bond is a matchmaking service that has recently launched in London. For £5K, Bond provides a package of five hand-picked introductions and a range of services that includes everything from pre-date outfit checks and arranging hair appointments to scheduling sessions with a life coach to rebuild confidence after a messy breakup or divorce. The founders, both professional matchmakers, approach potential members in upmarket restaurants and bars or on Instagram and use people rather than algorithms as their key matching tool.