NAU.CH – Swiss start-up noii offers video speed dating instead of swiping and chatting. The platform allows users to meet seven singles for six minutes each, giving them a more authentic impression through voice, facial expressions, and gestures. The goal is to get singles into real life as quickly as possible, with almost 80% of matches resulting in a real-life date. Noii also organizes offline dating events. The start-up was presented on the television show "Lion's Cave," but the promised million-dollar deal fell through. However, the founders continue to pursue their vision of a better dating world.
Month: March 2023
The Future of Matrimonial Sites in India
MEDIANEWS4U – Matrimony.com's founder and CMD, Murugavel Janakiraman, is reflecting on the future of his company in light of recent reports that Match Group is considering investing in Shaadi.com, an Indian matrimony site, and InfoEdge's acquisition of the dating site Aisle through JeevanSaathi.com. Janakiraman notes that while dating sites have been around in India for about a decade, they haven't generated the expected revenues and have realized that matrimony sites are where the money is. He also observes that women are increasingly taking the decision to marry into their own hands and that the younger generation wants equality in marriages. Janakiraman believes that communication and design are the keys to successful marriages and plans to host webinars for couples to educate them on this. The company is committed to serving its audience and building a long-lasting organization that can evolve beyond the founder's involvement. Matrimony.com also has a growing wedding services business, including Wedding Bazaar and Mandap.com, and recently launched RainbowLuv for the LGBTQIA+ community.
by Gokul Krishnamoorthy
See full article at MediaNews4U
See the top news on Matrimony.com See the top news on Shaadi
See the top news on Jeevansathi See the top news on Aisle
A Guide to Succeeding on Tinder, According to Helen Fisher
EL PAIS – Anthropologist and biologist Helen Fisher, who has researched love and relationships for nearly 20 years, has been a scientific adviser to Match Group. She has also created a test to distinguish four personality types and to provide some scientific basis for Match's method. Although dating apps have barely changed love, Fisher offers some advice for better using these apps. She suggests not dating too much, getting to know between five to nine people, stepping away from the app for a while after seeing five to nine people, and not being too picky and learning to say yes.
Tinder Clarifies Essential Dating Terminology for Australian Users
TINDER PRESSROOM – Tinder has launched its first Dating Dictionary in Australia to help bridge the generation gap in dating language. ~60% of 18-25 year olds in Australia speak a different language than their parents when it comes to dating, so the dictionary is designed to help decode the love language of young daters throughout the country. Beyond dating terms, Tinder has also worked with local dating and sexperts to collate tips on dating in this modern age.
Bumble Stock Falls as CEO and Blackstone Plan to Sell Shares
BUSINESSWIRE – Bumble, the parent company of Bumble, Badoo, and Fruitz, has announced that some of its shareholders will sell 12.5M shares of the company's Class A common stock to the public. The selling shareholders are affiliated with Blackstone, a private equity firm, and Whitney Wolfe Herd, the founder of Bumble. Bumble itself will not be selling any shares in this offering and will not receive any of the money from the sale. Bumble shares declined more than 7% today following this announcement.
Indian Matchmaking Platform Betterhalf Raises $8.5M
BUSINESS TODAY – Homegrown matrimony app Betterhalf (earlier known a Betterhalf.ai) has raised $8.5M in a Series A round led by FinSight Ventures (which had earlier invested in Bumble), Instagram Co-founder Mike Krieger, Dropbox Co-founder Arash Ferdowsi, and other marquee investors. Founded in 2017, Betterhalf claims to have grown its revenues 2x in six months and has hit $2.5M in annual revenue with 1M MAU. Before this, in May 2021, Betterhalf had raised $3M in a Pre-Series A round led by Y Combinator, S2 Capital, Quiet Capital, and angel investors like Kunal Shah (CRED Founder).
by Sohini Mitter
See full article at Business Today
See the top news on Betterhalf
This post also appears on InternetDatingInvestments.com
Match Group to Present at the New Street Research Online Dating Summit
PR NEWSWIRE – Match Group will participate at the New Street Research Online Dating Summit on Tuesday, March 14.
Agenda:
- Faye Iosotaluno, COO of Tinder and Mark Van Ryswyk, CPO of Tinder, at 10:55 AM, EST
- Bernard Kim, CEO of Match Group and Gary Swidler, President and CFO of Match Group, at 2:25 PM EST
Live webcasts will be available here
Tinder Launches “It Starts With a Swipe” Campaign
TINDER PRESS ROOM – Tinder has launched a new global brand campaign called "It Starts with A Swipe" aimed at celebrating the diverse range of relationships available on the app, from casual hookups to long-term relationships. The campaign aims to challenge everything people have thought about Tinder, including hook-up perception. Recent data shows that long term relationships are Tinder members number 1 Relationship Goal, with 31% of Gen Z members looking for a long term relationship and only 14% looking for a short-term connection.
