TINDER PRESS ROOM – Tinder has launched a new global brand campaign called "It Starts with A Swipe" aimed at celebrating the diverse range of relationships available on the app, from casual hookups to long-term relationships. The campaign aims to challenge everything people have thought about Tinder, including hook-up perception. Recent data shows that long term relationships are Tinder members number 1 Relationship Goal, with 31% of Gen Z members looking for a long term relationship and only 14% looking for a short-term connection.
