Tinder Backs UK Government Campaign to Fight Loneliness
Posted on March 8, 2023
MASHABLE – Tinder is supporting the UK government campaign, Better Health: Every Mind Matters, to reduce the stigma of loneliness among young people. A survey by Tinder of ~1,000 18-25 year old singles found that "companionship" was the top "dating label" they are looking for when using apps. According to England's Community Life Survey 2021/22, 89% of 16-24 year olds have felt lonely at least once. Tinder users in England will see in-app messaging about resources on the National Health Service's Better Health: Every Mind Matters Loneliness page, and a series of influencers will talk about loneliness. The partnership aims to reach more young people with information and resources to help alleviate loneliness.
