Tinder Explores $500/Month Subscription With ‘Tinder Vault’ for High-Value Dating Experiences
Posted on April 4, 2023
FAST COMPANY – Tinder is developing a $500-per-month subscription offering called "Tinder Vault." The feature is in its early stages, and Tinder may change plans or adjust prices. Tinder's CPO, Mark Van Ryswyk, says they are focused on providing value-added services to the platform. Lessons learned from Match Group's acquisition of The League, an exclusive dating app, showed there are users willing to pay for high-quality matches and experiences. Vault will enhance Tinder's technology rather than an entirely new segment, like building out human matchmakers, but specifics about its features remain undisclosed. Tinder is also considering a weekly subscription for its Tinder Plus offering. This move coincides with the company's rebranding efforts to shift its image from a hookup app to one that supports long-term relationships.
