Tinder’s Global Campaign Challenges Hook-Up Stereotype
Posted on April 17, 2023
MUMBRELLA – Tinder has launched a new global brand campaign, "It Starts With A Swipe," aimed at correcting Tinder's reputation as solely a "hook-up" site. The campaign seeks to highlight the diversity of dating possibilities offered by Tinder, and targets Gen Z users. The campaign will be featured on TikTok, Snapchat, YouTube, and Instagram.
