FORTUNE – Anu Subramanian, the CFO of Bumble, emphasizes that all employees must use the Bumble app to fully understand its operations, as it's the company's main product. Subramanian, who joined Bumble in 2020, has a career background at the intersection of media and technology. Bumble's Q1 2023 report shows a revenue growth of 25.9% to $194.3M and an increase in paying users by 31% to 2.3M. The company's focus is on optimizing the user journey to convert users to paying customers and adding new features like "compliments" to drive engagement. Subramanian believes that women making the first move is one of the app's unique features and notes that, despite economic challenges, people continue to invest in finding relationships.
by Sheryl Estrada
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