Bumble’s Campaign for Safer, Women-led Online Dating
Posted on June 16, 2023
THE DRUM – A national campaign called 'The New Rules of the Game' highlighted all the ways Bumble helps create a space where dating is safe and fun. The campaign won in the Advertising and the Consumer Packaged Goods categories at The Drum Awards for Marketing Americas 2023. The campaign encourages women to take control of their dating experience and make their own rules. It uses sports metaphors to demonstrate how Bumble's safety tools can assist women in navigating the online dating world, effectively playing the game by their own rules.
