DIGITAL INFORMATION WORLD – The mobile app revenue report, conducted by DataAI, reveals the remarkable growth and revenue potential of dating apps like Hinge. Hinge experienced a 60% increase in revenue year over year in the UA during 2022. By introducing one-time purchases called Roses, similar to Super Likes on Tinder, Hinge saw a boost of over 33% in revenue in Q1 2023, particularly on iOS. This success demonstrates the significance of providing attractive features at competitive prices to drive revenue expansion in the dating app industry. It highlights the evolving strategies and innovative approaches that dating apps are adopting to meet the changing preferences of users and maximize their monetization opportunities.
by Ayesha Hasnain
See full article at Digital Information World