HOLLYWOOD REPORTER – Match Group has partnered with NBCUniversal's streaming service Peacock to offer a 3-month free subscription to Peacock for users of Match Group's apps. This collaboration is part of an advertising campaign aiming to give Peacock a more casual brand image. The campaign will also include editorial content and events related to major programming on Peacock. Match Group believes that favorite TV shows and movies are important common interests for singles, making the partnership beneficial for both parties in reaching and engaging consumers.
by J. Clara Chan
See full article at Hollywood Reporter
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