WELT.DE – Melissa Hobley, CMO at Tinder, offers her expert insight on online dating and how to improve one's profile for more matches. Contrary to popular belief among Millennials who perceive Tinder as a one-night-stand app, Hobley reveals that ~55% of Tinder users have had a serious relationship with someone they matched with on the platform. She suggests Generation Z has a healthier approach to online dating, focusing more on authenticity than image curation. Hobley recommends focusing on one's story rather than appearance. Listing elements such as life-changing events, favorite books, unforgettable journeys, and top songs can attract more people and encourage conversation. Profile photos should tell a story too. Hobley also advises dedicating specific time to dating, rather than treating it as an afterthought. Profiles that get verified on Tinder have a 10% higher swipe rate, so it is recommended to do so.
by Sabine Winkler
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