Bumble Launches New Kindness Campaign With Actor Adam DiMarco
Posted on July 6, 2023
LIONHEARTV – Bumble has launched a global campaign titled Kindness is Sexy featuring new content with actor Adam DiMarco. According to Bumble's latest consumer survey, a majority (84%) of respondents around the world agree that being kind is more important than physical attributes in a potential partner, with honesty (67%) and empathy (62%) being the top two defining characteristics of kindness in a relationship. To highlight that kindness matters on Bumble, the app recently rolled out Compliments, a message before match feature that allows Bumble's community to be even more intentional about starting the conversation in a positive way.
