FAST COMPANY – Feeld, a 10-year-old dating app for "open-minded individuals," has grown its user base to hundreds of thousands across 100 countries, with 40% identifying as non-heterosexual and one-third as part of a couple. The app focuses on facilitating unconventional arrangements and a wide array of kinks or fetishes, promoting a more transparent and judgement-free dating experience. Feeld has designed its platform to encourage explicit sharing of desires and reduce stigma, offering premium features such as sending private photos or anonymous browsing at ~$12 per month. Ana Kirova, Feeld's co-founder and CEO, reveals that the company has been profitable since 2017, primarily through word-of-mouth advertising.
by Yasmin Gagne
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