OPW – Parship, a leading dating app in Germany and Europe, has launched a new campaign encouraging singles to trust their instincts when dating, rather than adhering to conventional dating advice. The campaign, named "Wenn's passt", is an extension of the "Healthy Dating" movement initiated in late 2021. The campaign's key message is that when two people are a good match, advice and norms become irrelevant, as long as the dating process remains respectful, sincere, and relaxed. The campaign will be on TV from July 15, 2023, and online from July 18, 2023. The campaign will later be rolled out across the DACH region (Germany, Austria, and Switzerland), the Netherlands, and Belgium.
