LINKEDIN – Matthew McNeill Love, the COO and Co-founder of dating app Thursday, recently opened up about why the company has been less active on social media. Despite a challenging year marked by hesitant venture capital and economic downturn, Thursday decided to go inward, focusing on improving its product rather than scaling. Last February, the team concentrated on strengthening their brand, refining user experience, and setting a clearer path to scalability, all part of their next phase dubbed "Thursday 2.0." During this time, the app reached a significant milestone of 1M downloads. The company also developed another singles brand with global reach, expanding its presence in markets like the US, UK, EU, Australia, and Canada. Love concluded by hinting at exciting developments in the coming months.
Month: September 2023
The League Founder Amanda Bradford on Company’s Success and $30M Acquisition by Match Group
FORBES – Amanda Bradford, founder of The League dating app, gives her first in-depth interview since selling her company to Match Group for $30M. Launched nearly a decade ago, The League aimed to serve ambitious singles and achieved one of the highest match rates in the industry. Bradford has now announced a redesign and a new national ad campaign called "Be a Goal Digger," featuring a new feature, "GoalMates," that puts goals at the forefront of dating connections. Under Bradford's direction, the app initially gained traction through a carefully curated user base, later expanding to NYC and LA. It then secured $2.3M in angel investment, leading to profitability within a year. Today, the app is used in 155 metropolitan areas globally and offers free and subscription-based memberships.
Plenty of Fish Survey: Authenticity Wins in Modern Dating
PR NEWSWIRE – A recent Plenty of Fish survey shows that 74% of Gen Z and millennial singles value authenticity in dating, even if it's considered "cringey." The study highlights a growing comfort in being upfront about personal quirks and interests, with 73% stating that such openness is crucial in getting to know a potential partner. Bad manners are universally deemed undesirable, while being straightforward about dating intentions is now more accepted. The findings suggest a trend towards greater authenticity in dating.
Q&A With Jessica Alderson, co-Founder of So Syncd
NASDAQ – Jessica Alderson, co-founder of dating app So Syncd, has created a dating platform focused on personality compatibility. Leaving a career in investment banking, she embarked on a journey that led her to explore different personality types and their impact on relationships. Alongside her sister, she developed So Syncd to address loneliness and offer an alternative to traditional dating methods. The platform has successfully matched thousands, with many going on to marry and start families. Alderson highlights empathy as a key leadership trait and acknowledges the importance of a strong support network.
HubPeople.ai Launches: Build Functional Dating Apps in Just 5 Minutes
LINKEDIN – White label dating provider, HubPeople.com, has introduced HubPeople.ai, a new platform aimed at simplifying the app development process. The service allows users to build a fully functional community, discovery, or dating app from just a single text prompt. By specifying a target demographic, location, and app name, an operational app can be created in as little as 5 minutes.
Australian Government Threatens Regulation on Dating Apps to Boost User Safety
ABC – The federal government in Australia is threatening to regulate dating apps unless they improve user safety by the middle of next year. A study by the Australian Institute of Criminology revealed that three-quarters of online daters had experienced some form of online sexual violence in the past five years. Experts highlight the need for better complaint handling and clearer communication from the apps when reports are made. The government suggests that the industry could develop technology to proactively protect users and is willing to enforce this through legislation if voluntary measures fail. Key areas for improvement include complaint handling, collaborating with law enforcement, and embedding safety features into the apps.
The League Launches ‘Goaldiggers’ Campaign Targeting High Achievers”
Q&A With the Founders of Dateability, the Dating App for the Disabled Community
Internet Dating Jobs Listing Update – September 2023
OPW – The new Internet dating jobs listing is live on the Internet Dating Jobs blog.
Below see a couple of this month's most interesting offers:
Together Light
Entrepreneurial Exec in Marketing/Tech
Bumble
Marketing and Commercial Director
Grindr
Senior Director, Corporate Communications
Hinge
Chief of Staff, Chief People Officer
Tawkify
VP Marketing
Tinder
VP Marketing, Tinder APAC
To see more open positions go here.
Do you have an idating industry job offer which is not included? Please, send it to tips@onlinepersonalswatch.com and we will add it to the list.
Millenials and Gen Z Splurging on Love Are Accumulating ‘Dating Debt’
SCROLL – The average American spends $120K on dating over their lifetime. As a result, according to a survey by LendingTree, 22% of millennials and 19% of Gen Z have begun to incur "dating debt". Another study by Credit Karma found that 29% of people aged 18-34 have accrued debt for a date, with 21% exceeding $500 in dating debt in a year. Reasons include accidental overspending (29%), an attempt to impress dates (28%) and seeking intimacy (19%). But another survey by Finder also reveals that 44% of Gen Zs consider debt a romantic deal-breaker when considering a partner.
by Omar H Fares & Seung Hwan Lee
See full article at Scroll.in