ARABIAN BUSINESS – Dubai's elite are searching for a "new-age trophy wife," emphasizing intelligence and accomplishments alongside physical beauty, as revealed by Dubai Matchmaker Christiana Maxion, whose matchmaking business Christiana Maxion Solutions offers a global reach and success rates exceeding 95%. Maxion launched her business in 2021. Dubai has long been considered a transient place, leading many expats to put off settling down until later in life because many tend to move away after a few years. However, a shift has taken place since the pandemic as the UAE introduced new visa categories such as the Golden Visas as well as retirement and remote working residence permits.
Month: September 2023
Tinder’s 2023 Campaign: “Love Others”
TINDER PRESS ROOM – Tinder is launching a brand campaign in Japan called "Love Others," focusing on online dating for the GenZ. A survey revealed 40% of Japanese Z generation users seek long-term relationships. The campaign features appearances by comedian Yuriyan Retriever, entrepreneur ROLAND, video creator Kemio, and model Michi. Additionally, the survey highlights the importance of language skills, inclusivity, and self-care in online dating for young Japanese.
DNA Romance: Using Genetics to Predict Chemistry
BODY AND SOUL – DNA Romance is a dating app that uses genetic compatibility to predict deeper connections between users before they meet in person, aiming to bridge the gap between online and real-life chemistry. The app leverages DNA data to forecast "romantic chemistry" based on factors like the Major Histocompatibility Complex (MHC), which influences attraction. Users can upload existing DNA data or purchase a DNA kit through the app for compatibility matches. DNA Romance also offers a personality compatibility algorithm for those who prefer not to take the DNA test. Additionally, the app's creators have launched Gene Pool, which uses genetic data for family planning and pregnancy predictions.
Courtland Brooks Is Hiring
OPW – Courtland Brooks is a unique agency/consultancy that just serves Internet dating and online social communities. See www.courtlandbrooks.com. We work with startups thru $500m+ a year revenue companies. We also work with best-in-class vendors who wish to approach the industry. We're hiring new advisors. Pay is hourly. We promise the work is interesting and impactful. The Courtland Brooks team are all entirely remote, so location is not an issue. Please email mark@courtlandbrooks.com if you are interested in joining the Courtland Brooks team.
Podcast: Dating Apps Pivot to Premium Pricing
MARKETPLACE – Major dating apps like Tinder and Bumble are introducing premium subscription services, with Tinder's costing up to $500 per month. These apps are also offering lower-cost options to attract more subscribers. Mark Brooks, a dating app consultant, explained, "When you pay, you're going to do less work and find more dates." He also mentioned that the early days of dating apps were all free, driven by venture capital and a land grab mentality. This shift in pricing strategies reflects a broader trend in the internet service economy. Dating apps are now focusing on optimizing existing user bases instead of just adding new users.
Bumble CEO Predicts AI Dating Coach Will Teach You How to Flirt
BLOOMBERG – Whitney Wolfe Herd, the CEO of Bumble, envisions using artificial intelligence (AI) to enhance dating and relationships. She believes that AI can help singles become better at courtship by boosting their confidence and providing guidance on flirting. With loneliness becoming a prevalent issue and dating app fatigue on the rise, Wolfe Herd sees technology as a solution to improve the quality of matches and connect people not only romantically but also platonically.
Playdate App Receives ‘Best Emerging Dating App 2023’ Award in Greater London Enterprise Awards
OPW – SME News Magazine has announced the winners of the 2023 Greater London Enterprise Awards, recognizing outstanding SMEs in the region. One of the award recipients is Playdate App Limited, which received the "Best Emerging Dating App 2023" award. The award highlights Playdate's success as a dating app in Greater London.
Bumble Changes Its Policy to Crack Down on Bots, Ghosting, and Doxing
TECH CRUNCH – Bumble is implementing updated community guidelines to combat issues like bots, spam, ghosting, and doxing on its dating apps, including Badoo. The new rules include a ban on artificial actions to influence engagement, the prohibition of adult content, and counting "no-shows" as "bullying and abusive conduct." Bumble is also addressing doxing and victim-blaming as rule-breaking offenses. The company has previously used AI to detect fake and spam accounts, and it's committed to improving platform safety. However, it hasn't detailed changes to reporting options or handling off-platform violations.