CNBC – Bumble launched in Dec 2014 with $10M in funding from Badoo co-founder Andrey Andreev. Most of that money seemingly didn't go toward marketing – instead, when Wolfe Herd noticed signs outside local college lecture halls banning social media platforms in class, she hung additional signs, adding Bumble to the list. Another tactic involved spending $20 on cookies decorated with the Bumble logo and distributing them to college sororities. She also gave away branded gifts like balloons and underwear to sorority girls and pizzas with Bumble stickers to fraternities.
by Megan Sauer
See full article at CNBC