Adidas Teams up With Bumble to Combat Gymtimidation
Posted on January 17, 2024
T3.COM – Adidas and Bumble are collaborating to combat gym anxiety by introducing an Adidas "gym buddy" badge on Bumble profiles. This initiative aims to connect users seeking gym partners, addressing the issue of 'gymtimidation' that deters one in three people from gym workouts. The partnership coincides with Adidas' new Training Strength Collection.
