Tinder Celebrates Fluid Gen Z Connections for Online Dating’s Biggest Marketing Moment
Posted on January 3, 2024
ADWEEK – Tinder's "It Starts With a Swipe" campaign targets Dating Sunday, the first Sunday of January and the busiest day for online dating, when Tinder sees a 22% surge in messages and an 18% increase in likes. The campaign emphasizes Gen Z's fluid relationship styles and aims to reshape Tinder's hookup image, focusing on emotional connections and inclusivity.
