Ad Matchmaking Potential as Record $14.2B Expected to Be Spent This Valentine’s Day
Posted on February 2, 2024
INSIDE RADIO – Valentine's Day spending is predicted to hit a record $14.2B, surpassing 2020's record by $100M, according to the National Retail Federation. Consumers are expected to spend ~$186 each, focusing on jewelry, flowers, clothing, and dining out. Online shopping continues to be the top choice for Valentine's Day purchases. ~53% of consumers plan to celebrate, especially those aged 25-34, while 29% of non-celebrants intend to observe the day in some way.
