ADWEEK – Archer is a social-first dating app for gay, bisexual and queer men. The app partnered with advocacy group GLAAD to ensure it reflects today's queer community, and worked with ~1,200 queer men through surveys, interviews and product testing. In this podcast, Michael Kaye, director of brand marketing and communications at Archer and OkCupid, sheds light on the unique features of Archer and how it stands apart from other dating apps.
by Colin Daniels
See full article at Adweek