Podcast With Michael Kaye, Director of Brand and Communications at Archer and OKCupid
Posted on February 9, 2024
MARKETING HAPPY HOUR – Michael shares a peek into his background in brand and communications. He explains how OkCupid and Archer are attracting younger Millennial and Gen Z daters by staying timely and relevant in a crowded market. Michael gives us a glimpse at some of the fun campaigns he's been a part of at Match Group. He also shares a few tips from an article he wrote for PR Week: 5 strategy essentials to keep in mind during your brand's first 100 days, including the advice to meet your consumer where they are.
