ADOBO MAGAZINE – Lucille McCart, who joined Bumble's APAC team in 2017 and became Communications Director, has significantly contributed to transforming Bumble into a platform that empowers women and destigmatizes online dating. Focused on creating genuine connections post-Covid, McCart emphasizes personalizing the user experience. Her efforts have particularly resonated in Southeast Asia, navigating its conservative yet diverse landscape to normalize online dating, with the Philippines emerging as a strong market due to its vibrant LGBTQ community. McCart's work involves staying connected with women's issues, like affirmative consent in Australia, and promoting Bumble's women-first ethos.
