STORYBOARD 18 – Bumble has introduced a new feature called "Opening Moves," allowing women to set a question for their matches to respond to, promoting engaging conversations while keeping women in control. To highlight this, Bumble launched an India-wide campaign featuring Bollywood actors Khushi Kapoor and Vedang Raina. Women can use one of Bumble's recommended Opening Moves, or craft their own. According to Bumble's research, 46% surveyed on Bumble shared that having more ways to start a conversation would make their dating app experience even better.
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