INITIALIZED BLOG – In the latest installment of "My First…" by Initialized Capital's Jen Wolf, Robyn Exton, founder of HER, shares her journey in creating the sapphic dating app. Originally named Dattch, feedback led to a rebrand as HER to better resonate with the community. Exton emphasized the importance of user feedback, adapting her branding experience to develop the app. HER started as a Grindr clone but evolved to focus on queer community connections and event discovery. Key lessons included rapid prototyping, user involvement, and evolving the product to meet broader gender and sexual identities. HER now helps over 30K people find connections.
by Jennifer Wolf
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