PRIMEDIA+ – A Stanford study reveals that 60% of couples now meet online through dating apps and social media, highlighting a significant shift from traditional methods like family and friend introductions. The study, conducted in 2017 with follow-ups in 2020 and 2022, tracks changes in how couples meet over decades.
Month: November 2024
Dating App flutrr Unveils AI Chatbot to Simplify Conversations for Users
INC42 – Kolkata-based vernacular dating app flutrr has introduced a conversational AI chat feature to assist users in initiating or sustaining conversations. In September, the app launched flutrr Tunes, allowing users to create AI-generated songs to impress someone special. The founders report over 500K monthly active users (MAU). In October, flutrr announced plans to raise $450K, following a $480K funding round last year.
Three Day Rule Acquired; Adam Cohen-Aslatei Appointed CEO to Lead Expansion

PRESS RELEASE – Three Day Rule Matchmaking has been acquired by a private investment group, appointing Adam Cohen-Aslatei as its new CEO. A dating industry veteran, Cohen-Aslatei previously founded and sold the dating app S'More and held leadership roles at Bumble and The Meet Group. Under his leadership, Three Day Rule plans to expand nationwide, launch coaching programs, and introduce an app to support singles in building lasting relationships. The company remains focused on personalized matchmaking and relationship wellness.
See full article at Globe Newswire
See the top news on ThreeDayRule
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Dating App Happn Introduces ‘Daily’ Feature in India
MEDIABRIEF – Happn has launched its "Daily" feature in India. The feature aims to combat dating fatigue by offering users a curated selection of up to 10 profiles every morning. Using AI, matches are personalized based on shared interests and hobbies, making connections more relevant and manageable. According to Karima Ben Abdelmalek, CEO and President of happn, 42% of happn users believe that receiving daily suggestions can significantly reduce dating fatigue, and 54% of Indian singles feel AI integration in dating apps enhances their experience.
Matrimony.com Launches WeddingLoan.com
BUSINESS TODAY – Matrimony.com has launched WeddingLoan.com, a fintech platform offering tailored wedding loans in partnership with leading financial institutions like IDFC, Tata Capital, and L&T Finance. Aimed at simplifying wedding planning, the platform provides transparent loan options, tools, and ethical guidance without relying on commission-based agents. CEO Murugavel Janakiraman emphasized the company's commitment to helping couples plan weddings without financial stress. The launch positively impacted Matrimony.com's stock, which rose 2.38% to ₹668.10 on the NSE.
Hulah Dating App Ensures Safety Through Background Checks and Endorsements

SCREENSHOT – Hulah, founded by Heather Hopkins, tackles safety in online dating with features like background checks and social proof, requiring men to be endorsed by women. Motivated by her personal trauma, Hopkins created Hulah after reports revealed a 175% rise in dating app-linked police cases from 2017 to 2021 and that one-third of surveyed women had experienced sexual assault through online platforms. Hulah's safety measures include curated profiles, video chats, and filtering out harmful users.
Internet Dating Jobs Listing Update – November 2024
OPW – The new Internet dating jobs listing is live on the Internet Dating Jobs blog.
Below see a couple of this month's most interesting offers:
ParshipMeet Group
Business Controller
DOWN
Sr Backend Engineer
Grindr
Director of Product, Trust & Safety
Matrimony.com
Creative Lead
Social Discovery Ventures
CEO / Chief Product & Growth Officer
Spark Networks
Director of Lifecycle Marketing
Tinder
Director of Communications, UK and Nordics
To see more open positions go here.
Do you have an idating industry job offer which is not included? Please, send it to tips@onlinepersonalswatch.com and we will add it to the list.
Turns out People Are Actually Using Facebook Dating
BUSINESS INSIDER – Facebook Dating is growing, offering free features like unlimited likes and no paywalls, in contrast to competitors like Tinder and Bumble. Since its launch in 2019, it has seen a 20% growth in the US and Canada, with increased daily interactions among young adults. Key features include the "Matchmaker" tool for friends to swipe on your behalf, AI-assisted bio writing, Instagram integration, and "secret crushes" for sending interest to friends of friends. Facebook's strategy focuses on providing a competitive dating experience without monetizing directly, leveraging its core app to drive user engagement.
Singles Want to Date In-Person Again but Struggle to Know How
WALL STREET JOURNAL – Singles are increasingly frustrated with online dating and eager to return to in-person connections, but many have become disconnected from traditional social interaction. As people look to meet offline, they struggle with social skills and navigating new dating norms, with fears of coming across as "creepy" or intrusive. While some turn to activities like pickleball or events for singles, many find these methods limiting. The shift back to in-person dating offers a potential opportunity for innovation in how people meet, but it also highlights the challenge of balancing digital convenience with the authentic experiences people crave.
New L.A. Dating Apps Challenge Swipe Culture With Real-Life Meetups
LOS ANGELES TIMES – With younger daters losing interest in traditional swipe-based apps, new Los Angeles startups like First Round's on Me, Summer, Lox Club, and Feeld are creating alternatives focused on in-person interactions and community-based dating. These apps move away from endless swiping, instead encouraging real-life meetups and targeting niche communities. While large platforms like Tinder and Bumble still lead the market, their slowed growth has allowed smaller apps to attract users looking for fresh dating experiences.
by Caroline Petrow-Cohen
See full article at Los Angeles Times
See the top news on FROM See the top news on Summer
See the top news on Lox Club See the top news on Feeld
