FORTUNE – “Throning” is Gen Z’s term for dating someone higher status to boost one’s own standing. Plenty of Fish reports ~30% of singles try it, and a Science Advances study shows users aim about 25% “above” their own desirability. Inspired by celebrity pairings (e.g., Kim Kardashian/Kanye West), it’s less about money than access to networks and reputation. Experts say it can pay off long term, even after a breakup, because connections and credibility often stick, but it’s driven by social media status culture and only works if you treat people respectfully rather than using them.
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