INVESTING – At Citi’s 2025 TMT Conference, Match Group CFO Steven Bailey said the company is shifting from short-term monetization to long-term user growth. He pointed to 250M active daters not yet using apps as the main opportunity. Tinder is the turnaround focus, with a new management team, weekly product updates, and $50M reinvested into features like Double Date and interactive matching. Hinge is expanding into Mexico and Brazil, optimizing pricing, and remains on track for $1B in revenue by 2027. Bailey said Match pays ~$700M a year in Apple and Google fees and expects $65M or more in savings from in-app payments starting next year. A 13% workforce cut has freed resources for reinvestment. AI is being deployed in recommendations, trust and safety, and new features across Tinder and Hinge, with 30 tools in testing company-wide. Bailey said performance will be judged on real-world outcomes like sustained conversations, which improve retention and word-of-mouth. The three-year turnaround remains on track, with resurgence expected in 2026–2027.
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