WALL STREET JOURNAL – Bumble is developing a new AI-powered matchmaking app, separate from its core platform, with a beta release planned for fall. Built on attachment theory and informed by psychologists, the app will use relationship history and user conversations to create profiles, generate matches, and even help plan dates. The goal is to move beyond swiping and superficial traits toward deeper compatibility. At the same time, improvements are being made to the existing app by pushing users to complete stronger profiles. The initiative comes as the company faces falling market value, user fatigue with swiping, and broader industry struggles with growth and retention.
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