LINKEDIN – Shaadi.com partnered with Bata India on a witty campaign built around the concept of “pairs.” The ad reads, “We have a pair for you BATA!” alongside Bata shoes, and “We have a pair for you BETA!” from Shaadi.com, with Beta meaning son or daughter in Hindi. The wordplay connects Bata’s promise of shoe pairs with Shaadi.com’s promise of finding a life partner for one’s child.
See full article at LinkedIn