FAST COMPANY – AppsFlyer reports that 69% of dating apps downloaded in 2025 were deleted within a month, up from 65% in 2024. Pew Research finds that 53% of adults under 30 have used a dating site or app, making them the age group most engaged with online dating. Hinge continues to outperform its competitors, with Gen Z making up 56% of its users and paying subscribers rising by 17%. Tinder’s new features are gaining traction with younger users, with Double Date used mainly by people under 30 and College Mode active among one in four eligible students. Kinsey Institute data shows that Gen Z prefers to meet people offline, and Bloomberg reports that they are uncomfortable with AI-generated bios or messages, although they accept AI tools that quietly support safety, photo selection, and profile quality.
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