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Aisle Study Reveals 97% of Women Now Prioritize Serious Relationships

Posted on November 12, 2025
Aisle report titled 'The Commitment Decade' featuring a pink background with white and black text.

BUSINESS NEWS THIS WEEK – Aisle’s 2025 study, The Commitment Decade, surveyed 3,400 urban Indian singles and found that commitment has made a strong comeback. 97% of women and 80% of men now prioritize serious relationships over casual dating, with 1 in 3 women planning to marry within a year of dating. Mental health has become central to relationships. 67% of Gen Z women would end a relationship over mental health issues, and a third of all respondents have done so. Equality is rising, as 53% of women prefer splitting the bill on dates. In matchmaking, most Indians want AI to assist, not replace humans, with 69% of Gen Z women rejecting AI-only matching. Compatibility now outweighs astrology, though 30% of millennial women still consider it.

See full article at Business News This Week

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