TECH CRUNCH – Facebook Dating, launched in 2019, actually has a sizable user base. Meta reports 21.5M daily active users across 52 countries. The in-app feature, not a standalone product, is gaining traction among younger users, with 1.77M aged 18–29 in the U.S. Facebook has publicly addressed the fact that it struggles to keep Gen Z and young millennials on the platform, yet the company said last year that daily conversations on Facebook Dating in the 18-29 demographic spiked 24%. Facebook Dating remains free, relying on data monetization.
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