SO.GAY – Archer has launched its boldest campaign yet by appointing singer David Archuleta as its “Chief Trophies Officer” in a playful Devil Wears Prada–inspired promo highlighting the app’s new Trophies feature, a system of 25+ unlockable badges earned through real activity on the app that makes a user’s interests, type, and dating style visible from the start.
See full article at So.Gay