GDI – Mark Brooks interviews Ikuho Nakahata, Head of Marketing at Tapple, about the Japanese online dating market. Ikuho explains how Tapple grew to 20M users by focusing on shared interests, a simple swipe interface, and trust features that helped move past Japan’s old “deaikei” stigma. She discusses key competitors like Pairs and the dating app with, and explains how Tapple positions itself as the more casual, youth-oriented option in a crowded market. Ikuho also introduces Koigram, Tapple’s new free MBTI-style personality-matching app designed to lower barriers for men and women and offer a fresh, shareable dating experience.
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